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Name:

Description:

Data on 60 customers at a clothing retailer

Variables:

A data frame with 60 observations on the following 9 variables.

ID Case ID
Amount Net dollar amount spent by customers in their latest purchase from this retailer
Recency Number of months since the last purchase
Freq12 Number of purchases in the last 12 months
Dollar12 Dollar amount of purchases in the last 12 months
Freq24 Number of purchases in the last 24 months
Dollar24 Dollar amount of purchases in the last 24 months
Card 1 for customers who have a private-label credit card with the retailer, 0 if not

Link To Google Sheets:

Rows:

Columns:

License Type:

References/Notes/Attributions:

Source

Personal communication with David Cameron who completed a more extensive consulting project for the retailer.

R Dataset Upload:

Use the following R code to directly access this dataset in R.

d <- read.csv("https://www.key2stats.com/Sales_for_a_Clothing_Retailer_1076_24.csv")

R Coding Interface:


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